Hardwood Flooring
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Beautiful Hardwood Floors in Rockford
Solid and engineered hardwood from Mirage, Lauzon, Mercier and more - installed by certified Rockford craftsmen who treat your home like ours.
- ✓5.0 · 57 Google reviews
- ✓0% APR financing
- ✓Lowest-price guarantee
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Hardwood flooring, installed by our own Rockford crew
Flooring Trends is a locally owned flooring company based right in Rockford - our installers are employees, not subcontractors, so the crew that measures your rooms is the same crew laying the boards. We supply and install solid hardwood, engineered hardwood, and custom parquet from major mills, and we've earned a 5.0-star reputation on [57 Google reviews](/reviews) doing it.
Because we buy directly from the mills, you get manufacturer pricing instead of a big-box retail markup. Our in-house team handles every step - removal, subfloor leveling, installation, staining, and finishing - and gives you one itemized quote before any wood is ordered.
Solid vs. engineered - how to choose for our climate
Both are real wood. The difference is how the board is built, and which one you should pick depends heavily on your subfloor and on the humidity swings we get between a Rock River Valley summer and a dry heated winter.
- Solid hardwood - 3/4" plank of 100% wood, nailed down, can be refinished 5-7 times over its lifetime. Best on plywood subfloors on main and upper levels.
- Engineered hardwood - real wood top layer on a stable plywood core. Doesn't expand or contract with humidity swings. Best over concrete, below grade, and with radiant heat - see our [engineered hardwood](/engineered-hardwood) page for details.
- Wide planks (5"-7") - modern look, work in both solid and engineered constructions.
- Parquet patterns - chevron, herringbone, custom inlays - all available in solid or engineered.
Special Financing Available*
*Subject to credit approval. Minimum monthly payments required. See design consultant for details.
Learn moreWood species and stain colors
Red and white oak account for most of our installations - they're durable, take stain beautifully, and age gracefully. Maple offers a cleaner, more uniform grain. Hickory is the hardest domestic wood and great for active households. Walnut and cherry bring richer, darker tones for more formal rooms.
Stain options range from natural blonde and whitewashed to grey, fumed, and dark espresso. We bring sample boards right to your Rockford home so you can see the actual stain on the actual wood in your actual light - not a print in a catalog.
Professional installation and refinishing
We install nail-down, glue-down, and floating hardwood depending on what your subfloor allows. Every job includes moisture testing, subfloor leveling, baseboard removal and reinstall, and full disposal of old flooring. For existing hardwood that just needs new life, our [hardwood refinishing](/hardwood-refinishing) crew offers dustless sanding, custom staining, and water-based polyurethane finishes that cure in days, not weeks - [request a free estimate](/free-estimate) to get a firm number.
Hardwood flooring pricing in Rockford
Pricing below includes hardwood, underlayment, professional installation, and removal of your existing floor.
| Option | Typical price | Notes |
|---|---|---|
| Engineered oak, builder grade | $5.99 - $7.49 / sq ft | Great starter option |
| Mid-range engineered hardwood | $7.49 - $9.99 / sq ft | Most popular for whole homes |
| Solid red or white oak | $8.99 - $11.99 / sq ft | Refinishable for decades |
| Premium / wide plank engineered | $10.99 - $14.99 / sq ft | European oak, designer brands |
| Hickory, walnut, exotic species | $11.99 - $17.99 / sq ft | High-end residential |
Removal of existing flooring, moisture testing, and baseboard reinstall included in every quote. Ask about [0% financing for 60 months](/financing) during your estimate.
Hardwood Flooring - frequently asked questions
Most whole-home installs take 2 to 4 days. Refinishing existing hardwood adds another 3 to 5 days for sanding, staining, and finishing.
Engineered hardwood works beautifully in kitchens and below-grade basements - the plywood core stays stable when humidity shifts. We don't recommend solid hardwood in either location.
A quality solid hardwood floor can last 80-100 years and be refinished 5-7 times along the way. Engineered hardwood lasts 30-50 years and can typically be refinished 1-2 times.
We bring sample boards in your wood species and color so we can match within a shade or two. If you want a perfect blend, we can refinish your existing hardwood at the same time so the whole floor reads as one.
Explore related flooring options
How to get new floors in your place
The Flooring Trends Experience™
Schedule a consultation
Book a time that works for you - we'll bring samples to your home.
Expert advice & free quote
We measure, recommend, and deliver a no-obligation quote on the spot.
Professional installation
Full-service install from prep to cleanup - we handle every detail.
Follow-up & support
We check in after install and stand by your floors for life.
Services
Our professional flooring installers are ready to help you with your next project.
See what we offer →What we stand for
Our core values
Employees, not subcontractors Every install is handled by our own trained team - the same people who measure your home are the ones who show up on install day. No surprises, no strangers.
No pressure sales We believe in honest advice, not pushy sales tactics. Our design consultants help you make the right choice for your home and budget, at your own pace.
One clean, itemized price We measure, quote once, and stand behind it. The number we give you in your home is the number on your invoice - no vague add-on fees later.
Samples brought to you Skip the fluorescent-lit showroom trip. We bring flooring samples to your Rockford home so you can see colors and finishes in your own light.
Take a peek
Get inspired
Let us help choose the right flooring style for your home! Browse our beautiful flooring galleries to get started.
Right around the corner
Devoted to serving families in Rockford
We support our beloved Rockford friends and neighbors by installing and repairing long-lasting floors. Our goal is to develop a true partnership with you, which means we're happy to help you with any job – no matter how big or small.
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We're a locally owned flooring company, and every install is done by our own employees - never subcontractors. That means the same people who measure your home and bring you samples are the ones on their knees installing your floor. Between that consistency and our 5.0 rating across 57 Google reviews, we think the reputation speaks for itself.
We're a small, locally owned business in Rockford, and word of mouth is how we've grown - one clean quote and one well-done install at a time. That means every job gets full attention, clear communication, and someone who actually picks up the phone if you have a question mid-project.
Yes - carpet, hardwood (including refinishing), luxury vinyl, tile, and laminate, plus bathroom and kitchen remodel add-ons like cabinets and countertops. Sticking to flooring and the trades that go with it means our team stays genuinely expert at every category we install, instead of spreading thin.
Yes - we offer 0% interest for 60 months through Synchrony Bank on approved credit, so you can get your new floor installed now and pay it down over time instead of draining your savings account.
If you notice any issue with your flooring, document it and give us a call. Because our own employees did the install, we know exactly what was done and how to fix it - we'll assess the situation and make it right at no extra charge.
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Feel free to check out our comprehensive list of FAQs: view our full FAQ
Elise Samaniego | CEO
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