Luxury Vinyl Plank
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Luxury Vinyl Plank (LVP) in Rockford
100% waterproof LVP from COREtec, Shaw, and Mohawk - clicked together by our Rockford installers for a flawless, lifetime-warrantied floor.
- ✓5.0 · 57 Google reviews
- ✓0% APR financing
- ✓Lowest-price guarantee
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The most requested flooring in Rockford
Luxury vinyl plank is now the top-selling flooring category in North America, and it's easy to see why once you've lived with it - 100% waterproof, scratch-resistant, kid- and pet-proof, and close enough to real hardwood that most guests need to bend down and touch it to tell the difference.
Flooring Trends stocks LVP from several major manufacturers, including rigid-core SPC and WPC products, and every install is handled by our own employees rather than a subcontracted crew. That consistency is part of why we're sitting at a 5.0 rating across [57 Google reviews](/reviews).
How to choose the right LVP
Three numbers tell you almost everything about an LVP product: wear layer, core construction, and total thickness. We'll walk you through what they mean during your free in-home consultation, samples in hand.
- Wear layer 12-20 mil - residential, light traffic (rentals, bedrooms)
- Wear layer 22 mil - residential whole-home (most popular)
- Wear layer 28-30 mil - heavy residential and commercial
- SPC core (stone polymer composite) - rigid, won't telegraph subfloor imperfections
- WPC core (wood polymer composite) - softer underfoot, warmer feel
- Total thickness 5mm-8mm - thicker is quieter and more forgiving
Special Financing Available*
*Subject to credit approval. Minimum monthly payments required. See design consultant for details.
Learn moreClick-lock vs. glue-down installation
Click-lock LVP floats over the subfloor, installs fast, and is easy to repair. Glue-down LVP feels more solid underfoot, is quieter, and is the better choice for very large open areas and high-traffic commercial spaces - see our [commercial flooring](/commercial-flooring) page if that's your project. We'll recommend the right method based on your subfloor and room layout, and we install both.
Installation from our own Rockford crew
The difference between a great LVP install and a bad one is in the subfloor. We level every dip, fill every low spot, and use the manufacturer-required underlayment. Our team also handles [stair nosings](/vinyl-flooring-stairs) (custom-milled to match when factory nosings aren't available), baseboard removal/reinstall, and full disposal of your existing floor. [Request your free estimate](/free-estimate) to get the process started.
LVP pricing in Rockford
Pricing includes LVP, underlayment (if needed), installation, and removal of your existing floor.
| Option | Typical price | Notes |
|---|---|---|
| Builder-grade LVP (12 mil) | $4.99 - $6.49 / sq ft | Rentals and starter homes |
| Mid-range LVP (20-22 mil) | $6.49 - $8.99 / sq ft | Most popular whole-home choice |
| Premium LVP (28-30 mil) | $8.99 - $12.99 / sq ft | Pet households |
| Designer / wide-plank LVP | $11.99 - $15.99 / sq ft | European oak looks |
Subfloor leveling and removal of existing flooring included in every quote. Ask about [0% financing for 60 months](/financing).
Luxury Vinyl Plank - frequently asked questions
Yes - LVP is one of the best basement flooring options. It's waterproof, handles concrete subfloors without acclimation issues, and feels far warmer than tile.
The top wear layer is highly scratch-resistant, but it isn't indestructible. Dog claws and heavy furniture being dragged across it can scuff cheaper LVP. We recommend a 20+ mil wear layer for households with large dogs.
Quality LVP with a 22+ mil wear layer lasts 20-25 years in a typical home. Commercial-rated LVP can go 25-30 years.
Reputable brands are FloorScore certified for indoor air quality and CARB Phase II compliant for formaldehyde. The LVP we sell is safe to install in nurseries and homes with sensitivities.
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How to get new floors in your place
The Flooring Trends Experience™
Schedule a consultation
Book a time that works for you - we'll bring samples to your home.
Expert advice & free quote
We measure, recommend, and deliver a no-obligation quote on the spot.
Professional installation
Full-service install from prep to cleanup - we handle every detail.
Follow-up & support
We check in after install and stand by your floors for life.
Services
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See what we offer →What we stand for
Our core values
Employees, not subcontractors Every install is handled by our own trained team - the same people who measure your home are the ones who show up on install day. No surprises, no strangers.
No pressure sales We believe in honest advice, not pushy sales tactics. Our design consultants help you make the right choice for your home and budget, at your own pace.
One clean, itemized price We measure, quote once, and stand behind it. The number we give you in your home is the number on your invoice - no vague add-on fees later.
Samples brought to you Skip the fluorescent-lit showroom trip. We bring flooring samples to your Rockford home so you can see colors and finishes in your own light.
Take a peek
Get inspired
Let us help choose the right flooring style for your home! Browse our beautiful flooring galleries to get started.
Right around the corner
Devoted to serving families in Rockford
We support our beloved Rockford friends and neighbors by installing and repairing long-lasting floors. Our goal is to develop a true partnership with you, which means we're happy to help you with any job – no matter how big or small.
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We're a locally owned flooring company, and every install is done by our own employees - never subcontractors. That means the same people who measure your home and bring you samples are the ones on their knees installing your floor. Between that consistency and our 5.0 rating across 57 Google reviews, we think the reputation speaks for itself.
We're a small, locally owned business in Rockford, and word of mouth is how we've grown - one clean quote and one well-done install at a time. That means every job gets full attention, clear communication, and someone who actually picks up the phone if you have a question mid-project.
Yes - carpet, hardwood (including refinishing), luxury vinyl, tile, and laminate, plus bathroom and kitchen remodel add-ons like cabinets and countertops. Sticking to flooring and the trades that go with it means our team stays genuinely expert at every category we install, instead of spreading thin.
Yes - we offer 0% interest for 60 months through Synchrony Bank on approved credit, so you can get your new floor installed now and pay it down over time instead of draining your savings account.
If you notice any issue with your flooring, document it and give us a call. Because our own employees did the install, we know exactly what was done and how to fix it - we'll assess the situation and make it right at no extra charge.
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Elise Samaniego | CEO
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